0141% of volume
- Top GEOs
- BRCADEAUPLIN
- Models
- Share of volume
- Benchmark
- 38% of FTDs make a second deposit
iGaming
Slots, live games and crash formats for licensed brands in regulated and fast-growing markets.
Buying now Media buying team · Lisbon, Warsaw & remote · since 2019
We buy traffic that pays back.
We put our own budget into Facebook, Google UAC, TikTok, push, Telegram and SEO — partners pay for players, deposits and installs that keep paying after the test week. CPA, RevShare or hybrid.
Live desk
--:--:-- UTC
Demo data · refreshes every 2 s
Spend today
$98,240
12.4% vs yesterday
Active campaigns
1,248
36 launched today
GEOs live
34
6 sources · 4 verticals
Avg ROI · 7 days
+38.4%
2.1 pp vs prev. week
- iGaming
- Sportsbook
- Finance
- Mobile apps
- E-commerce
- Esports
- BRBrazil
- MXMexico
- CACanada
- DEGermany
- PLPoland
- INIndia
- TRTürkiye
- CLChile
- PEPeru
- AUAustralia
- JPJapan
- PHPhilippines
- NGNigeria
- KZKazakhstan
- ITItaly
- ESSpain
- PTPortugal
- ARArgentina
- COColombia
- IDIndonesia
- ZASouth Africa
- NZNew Zealand
- ATAustria
- CHSwitzerland
- FIFinland
- NONorway
- CZCzechia
- RORomania
- HUHungary
- GRGreece
- VNVietnam
- THThailand
- EGEgypt
- BDBangladesh
01About38.72° N · 9.14° W
About Northwind Media
We’re 86 people who treat every ad dollar like our own — because it is. We test fast, cut losers by lunch and scale only what pays back.
Northwind started in 2019 as four buyers and one shared ad account in Lisbon. Today we run paid acquisition for iGaming, sportsbook, finance and app advertisers in 34 GEOs — on our own budget, paid on results.
No black boxes: partners see the same numbers we do, every hour, in our in-house tracker and the ROI Desk app.
How we work with partners- People in-house
- 86
- Buyers, designers, developers and analysts. No outsourced buying.
- Monthly ad spend
- $4.8M
- Our own budget, across six traffic sources.
- GEOs live
- 34
- From Brazil and Canada to India, Japan and Nigeria.
- Years buying traffic
- 7
- Since 2019. Profitable every single quarter.
02VerticalsWhere the volume goes
Four verticals.
One standard: payback.
We only take offers we would buy for ourselves. Hover or tap a card for GEOs, payout models and how much of our volume it takes.
0227% of volume
- Top GEOs
- BRMXNGINCLPE
- Models
- Share of volume
- Benchmark
- ×3.2 volume on derby weekends, CPA inside cap
Sportsbook
Pre-match and live betting, planned around the sports calendar and scaled hard on match days.
0318% of volume
- Top GEOs
- PLMXESITTRCZ
- Models
- Share of volume
- Benchmark
- 64% approval rate on card and loan leads
Finance
Neobanks, card offers, trading and lending apps — where approved leads matter more than raw sign-ups.
0414% of volume
- Top GEOs
- INIDBRTRVNPH
- Models
- Share of volume
- Benchmark
- 31% D7 retention on paid installs
Apps & e-com
Installs that turn into events: subscriptions, first purchases and D2C stores with real retention.
03Traffic sources$4.8M / month
Six sources.
Each with its own crew.
Every source has a dedicated squad with its own lead, creative slot and P&L. Pick one to see how we buy it.
Twenty-two buyers on Meta, each owning two or three GEOs end to end. An account farm with backups for every live campaign, pre-landers built in-house and 60+ fresh creatives a day keep costs stable when others get throttled.
Typical GEOs
BRMXCADEAUPL
- Monthly spend
- $1.6M
- Avg ROI
- +34%
- Creatives / day
- 60+
Google UAC
Installs that turn into eventsApp campaigns optimized for in-app events, never for cheap installs. tROAS on mature apps, tCPA on fresh ones, and asset groups rebuilt every week from the winners of our creative tests on other sources.
Typical GEOs
INBRIDTRVNMX
- Monthly spend
- $1.05M
- Avg ROI
- +29%
- Apps live
- 48
TikTok
Native creative, fastUGC-style videos shot by our studio and a pool of 40 creators. Spark Ads for warm audiences, broad targeting at scale, and a strict 72-hour rule: anything above target CPA after three days is switched off.
Typical GEOs
BRMXTRIDPHDE
- Monthly spend
- $770k
- Avg ROI
- +41%
- Creators
- 40
Telegram
Channels that convertPaid posts in 600+ vetted channels, Telegram Ads, and our own network of 14 sports and finance channels with 2.1M subscribers. Every post carries its own sub-ID, so we know which channel paid back — and which one only looked busy.
Typical GEOs
KZPLBRINTRCZ
- Monthly spend
- $530k
- Avg ROI
- +46%
- Own channels
- 14
Push
Cheap reach, sharp filtersIn-page and classic push across six networks. Our anti-fraud layer cuts 18–25% of sources before they eat budget, and after day three we buy from whitelists only. Mature, flat and very profitable.
Typical GEOs
INBDVNTHEGNG
- Monthly spend
- $430k
- Avg ROI
- +52%
- Whitelisted sources
- 1,900
SEO
The one that compoundsA portfolio of 30 review and sports-news sites in nine languages. Slow to start, cheapest to keep: every euro we put into content and links today returns three times what it did two years ago.
Typical GEOs
DECAAUNZFINO
- Monthly budget
- $380k
- Avg ROI
- +88%
- Sites
- 30
04How we workFor advertisers
From brief to scale
in five moves.
Our money goes in first. You only pay for results that match the KPIs we agreed on — and you can see every click while we earn them.
- Day 0
Brief
Send the offer, payout, caps and target GEOs. Within 24 hours you get a go/no-go, a forecast and the sources we would test.
- Week 1
Test
$3–5k of our own budget across two or three sources. Every click and postback is visible in your tracker from hour one.
- Weeks 2–3
Optimize
Losing GEOs and creatives get cut, pre-landers get rebuilt, and we lock the KPIs that matter: second deposits, retention, approvals.
- Month 2+
Scale
Caps go up, new GEOs open and more buyers join the flow. Payouts are reviewed monthly on real cohort data, not day-one numbers.
- Always
Report
A shared ROI Desk view with daily numbers, a weekly call and an account manager in Telegram who answers the same day.
05In-house techBuilt in Warsaw
Our edge is built,
not bought.
Every dollar we spend flows through software our own team writes in Warsaw. Twelve engineers, zero rented dashboards — so when a source changes overnight, we change with it by morning.
Northwind Media38 buyers · 1,248 campaignsLive
Spend$57,927▼ 6.3%
Revenue$74,387▼ 0.4%
Profit$16,460▲ 27.7%
ROI+28.4%▲ 7.6 pp
Profit$2,351 / day
By GEOROI
BR+41%
MX+27%
DE+19%
CA−6%
- 01
Own tracker
Server-side clicks, 1.2 billion events a month, postbacks counted in under a second. Partners get read access from day one.
- 02
Anti-fraud layer
Bot, proxy and incentive filtering before the budget is spent — trained on seven years of our own traffic.
- 03
Creative studio
Eleven designers and motion artists ship 60+ creatives a day. A/B results come back to the brief within 48 hours.
- 04
ROI Desk
Our Telegram Mini App: spend, revenue and ROI by GEO, source and buyer, with alerts that pause a losing campaign in one tap.
06Team86 people · 6 crews
Six crews.
One P&L.
Small crews own a source or a GEO end to end — from the creative to the cash. Our leads are practitioners first and managers second.
Media buying
38Six squads by source. Each one owns its budget, its creatives and its numbers.
TRTomás ReisHead of Media Buying
Creatives
16Static, motion, UGC and pre-landers. Briefs in the morning, ads live by evening.
OWOla WiśniewskaCreative Director
Tech
12Tracker, anti-fraud, ROI Desk and every internal tool our buyers touch.
KNKacper NowickiCTO
Analytics
8Cohorts, LTV models and payback forecasts that decide where the next dollar goes.
ICInês CarvalhoHead of Analytics
Account management
7One manager per partner, in Telegram, same-day answers. Caps, payouts, reports.
LBLeo BrandtHead of Partnerships
People & Ops
5Hiring, finance, payments and the farm team that keeps 900+ ad accounts healthy.
ZLZofia LisCOO
07OfficesTwo hubs + remote
Lisbon, Warsaw
and everywhere between.
Buyers and partnerships by the river, engineering by the metro, and a remote crew that keeps campaigns watched around the clock.
PT38.7223° N · 9.1393° W
Lisbon
HQ · Media buying, partnerships, creative studio
Local time
Two floors by the river in Cais do Sodré, a studio for creative shoots and a rooftop that fills up on match nights.
PL52.2297° N · 21.0122° E
Warsaw
Tech & analytics hub · farm team
Local time
Engineering, data and the farm team in Mokotów — five minutes from the metro, with a server room we actually visit.
UTC9 countries · UTC−3 → UTC+7
Remote
Buyers and creatives across time zones
Always on somewhere
From São Paulo to Bangkok . Async by default, offsite in Lisbon twice a year.
08Partners140+ advertisers since 2019
They came for a test.
They stayed for the cohorts.
+212% FTDs from paid in 90 days
They spent their own money for two weeks before asking us for anything. By month three Northwind was our largest source of first deposits in Brazil — with the best second-deposit rate in the whole affiliate program.
×3.2 volume on derby weekends
Match-day scaling is where most teams break. Northwind tripled volume across the derby weekend and kept CPA inside the cap the whole time. Their buyers know the fixture list better than our traders.
0.4% chargeback rate on paid users
Clean traffic, honest numbers and zero drama at month end. Their anti-fraud report is now part of our own QA — we literally copied the format.
6 weeks to a profitable D7 in a new GEO
We handed them a cold app in a market we had never touched. Six weeks later UAC was profitable on day-seven revenue, and we doubled the cap without a second meeting.
24/7 shared view of every campaign
The ROI Desk access sold us. We see exactly what they see, every hour, without asking anyone for a report. That kind of transparency is rare in this industry.
For partners
Send us your offer.
Payout, caps, GEOs — we answer within 24 hours with a go/no-go and a test plan.
Offer received.
Leo’s team will message you within 24 hours with a go/no-go and a test plan.
For candidates
Join the team.
12 open roles in media buying, creatives, tech and analytics. Lisbon, Warsaw or remote — with profit share from month one.
- Media Buyer, FacebookLisbon / Remote · Middle€2.5–4k + %
- Team Lead, TikTokLisbon · Lead€5–7.5k + %
- Frontend DeveloperWarsaw / Remote · Middle€3–4.5k
- Profit share from month one
- Relocation to Lisbon
- €2,000 learning budget
- 28 days off